The Most Interesting Man in the World

13 Sep

Police often question him, just because they find him interesting.

His personality is so magnetic, he is unable to carry credit cards.

You can see his charisma from space.

Respected archaeologists fight over his discarded apple cores.

He is the Most Interesting Man in the World.


This is, hands-down, my most favourite commercial. My ears perk up when I hear the smooth velvety narration of Dos Equis commercials. Apparently, I’m not alone. 

This is a pretty big deal, considering I dislike most advertisements. Commercials are usually annoying. Some companies promote their product by throwing together an annoying jingle (that sadly, gets stuck in your head eventually). Others try to be funny by making fun of a dumb character. The most played out theme is a smart wife/dumb husband combo for household products.

Dos Equis is different. Not only are their commercials actually enjoyable, but their commercials are simple, original, and reinforce their brand. They truly stand out in a sea of beer companies and countless advertising campaigns.

Other beer advertising campaigns try to associate good times with their beer. They show you fun parties. And then they show you someone drinking their beer at that fun party! Did I mention there are lots of girls at this party? Aha! So if you buy that beer and throw a party, you’ll have a great time. Go make a run for the beer store. I’ll wait.

Dos Equis is different. Their ads are fun to listen to. I bet they’re even more fun to make. Their marketing team took a fad in popular culture (ahem, Chuck Norris) and gave birth to The Most Interesting Man in the World. What are Chuck Norris jokes? Chuck Norris jokes are one-liners about something comically impossible. Something that defies the rules of logic. Or something downright ridiculous. Chuck Norris jokes are very popular, especially among people in their 20’s. Here are a few of my favourites:

Ghosts sit around the campfire and tell Chuck Norris stories.

Chuck Norris died 20 years ago. Death just hasn’t built up the courage to tell him yet.

Chuck Norris is the reason why Waldo is hiding.

Chuck Norris doesn’t read books. He stares them down until he gets the information he wants.

You get the picture. These jokes are very similar to the Most Interesting Man in the World facts. So why does this matter? Chuck Norris is a famous actor and martial artist. He has a reputation for being tough and masculine. What man, or boy, wouldn’t want to be like him?

The Most Interesting Man in the World is well, the most interesting man in the world. Again, who wouldn’t want to be like him? Even though we know he doesn’t exist, we secretly look up to him. He’s a rare, sought-after human being. He’s a one-of-a-kind celebrity. This is someone who lives life vicariously, something that very few of us are able to do. He’s a smooth-talker that has a way with the ladies. He’s charming and funny. The perfect dinner guest. The perfect date. His life is more rich and fulfilling than ours.

He also drinks Dos Equis beer.

This brand is effective because it targets the main market for beer. Men. It doesn’t matter if you’re a young or middle-aged man. You are intrigued by the Most Interesting Man, and you want to be like him. Just a little funnier. Just a little more handsome. Just a little more worldly. Just a little smarter. Just a little more popular and well-liked. And by drinking Dos Equis beer, you connect to that brand. If you don’t feel like the Most Interesting Man, you’re at least connecting to him. Like he’s a buddy and you have the privilege of knowing him. He’s not there, but you’re enjoying something that he enjoys.

Stay thirsty, my friends.

What do you think of Dos Equis commercials?


2 Responses to “The Most Interesting Man in the World”

  1. lovethosenails October 2, 2012 at 10:19 pm #

    I love your posts! They’re entertaining and informative. Great blog! 🙂

    • BADvertising October 2, 2012 at 10:43 pm #

      Wow! People read this stuff? Thanks 🙂

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